We started Eat This Much in 2012 because we kept falling into the same trap: wandering the grocery store, buying the same random stuff out of habit, then standing in front of the fridge three times a day wondering what to make. We also wanted to hit our diet goals, but without obsessing over every meal or spending hours each week planning them.
So we built a tool that does some of the thinking for you. It creates meal plans tailored to your goals, whether that’s losing weight, gaining muscle, or just eating better, and tells you exactly what to buy. The best part is that it’s flexible. When Tuesday’s dinner turns into takeout or Thursday’s lunch gets skipped, you just click, adjust, and move on. No guilt or spreadsheet marathons required.
What started as solving our own problem is now used by millions. We're still the same independent team, still using the planner ourselves, and always tweaking things based on what we want from it and the feedback you send in. We're all just trying to eat well without it taking over our lives.
Have questions or suggestions? We read every email: [email protected]
Made by the awesome team at Grumo Media
Founder, CEO
Co-founder, CTO
Mobile Developer
Chief of User Happiness
User Happiness Specialist
Web Developer
Mobile Developer
We also work with talented consultants and part-time team members who contribute to making Eat This Much even better.
Artist and UX Designer
Nat is an expert UX designer and talented artist. She created all of the food illustrations and doodles throughout Eat This Much, and spends her time focusing on making the meal planning experience as smooth as possible.
Registered Dietitian
Taylor is a Registered Dietitian Nutritionist with over 10 years of experience. She has been instrumental in ensuring our recommendations meet the highest standards for both athletes and everyday users.